03

Pillar 03

F&B

In-house brands & hospitality

In-house concept development and operation of original food, beverage and hospitality brands — built, branded and operated entirely within the YAT HOUSE ecosystem and supported by Michelin-starred advisory.

Offerings

What we do.

Go Mate — yerba mate concept (with Kun Agüero)

IN-HOUSE — proprietary hydration brand

EN MATCHA — premium Japanese matcha

La Frida — premium US meat

Market placement & distribution

Concept-to-table operations

Selected Engagements

Partners & mandates.

Michelin Advisory

2-star partnerships

Owned Brands

Built & operated in-house

Markets

UAE · Spain · Italy · USA

Discuss a f&b mandate.

Selectively accepted. Personally led.